our mission

Right now, all over the country, America’s bars, clubs and stages are in danger of disappearing.

Adversely impacted by the pandemic, these beloved institutions of community, places that bring us music and shape the heart and soul of culture need our help to keep their doors open.

So, as a brand on a mission to inspire exceptional generosity, we have partnered with the Main Street Alliance—a nonprofit organization committed to supporting small businesses in the United States—to raise money in service of preserving these landmarks. To raise awareness, we collaborated with singer/songwriters Ari Lennox and Anthony Ramos to recreate the iconic song, “If You Want Me to Stay,” a classic, poignantly titled to inspire hope, unity and generosity, while giving back. Every stream of this song unlocks a donation to help these venues.

how you can support our mission

For every stream of “If You Want Me to Stay” available on all major streaming platforms Crown Royal will donate to Main Street Alliance in effort to help bars, clubs and stages in communities all over the country.

How to stream

Listen to “If You Want Me to Stay”, wherever you stream music, such as Spotify and Pandora.
Ari and Anthony will also be donating their royalties from the song to the cause. In solidarity, both Dreamville/Interscope and Republic Records will match the artist royalties with a donation to the Main Street Alliance.

How to stream

Listen to “If You Want Me to Stay”, wherever you stream music,
such as Spotify and Pandora.

Ari and Anthony will also be donating their royalties from the song to the cause. In solidarity, both Dreamville/Interscope and Republic Records will match the artist royalties with a donation to the Main Street Alliance.

about our partner

The Main Street Alliance is the voice for small business values in the United States, focusing on policies that level the playing field so small businesses can be creators of good jobs in communities across the country. Their vision for the economy prioritizes investment in small businesses and their employees, customers and communities, with a belief that good business requires us to look beyond short-term profits and exploitative business practices and instead focus on making investments that create sustainable workplaces and prosperous economies.

“If You Want Me to Stay,” originally recorded by Sly and the Family Stone and currently owned by the Jackson Estate is a recorded cover owned by Universal Music Group under the Interscope and Republic Records label. The track is granted all rights and permissions to market herein and is listed on all streaming platforms. For every stream across streaming platforms listed by record label, Crown Royal will donate $1 in support of it's partner the Main Street Alliance up to $500,000 from 9/7/2020 to 12/31/2020.