The love for sports is an amazing thing.

The fans. The cheers. The rivalries. The face painting. The traditions. The rituals.

As true sports fans, it’s what we live for …
… until someone doesn’t moderate their drinking.

Because without moderation, the joy of sports is ruined for everyone.

Introducing The Crown Royal Water Break,
A moment that provides a well-needed break from drinking during games.

A break to moderate, and hydrate, so we can ALL stay in the game.